Definitions of Unlawful Acts under the Missouri Merchandising Practices Act
Unlawful Act or Practice Definition Authority Deception “Deception is any method, act, use, practice, advertisement or solicitation that has the tendency or capacity to mislead, deceive or cheat, or that tends to create a false impression.–Reliance, actual deception, knowledge of deception, intent to mislead or deceive, or any other culpable mental state such as recklessness […]
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